Little Rock
Seat of the county, capital of the state and about half of all residents. The airport, the medical center district and the state offices pull customers from far away, so a page here should name the starting points visitors use.
Every market inside the county line 
5.0 Rating on Google
Pulaski County AR Coverage Map: Thirteen Places to Cover, and the Order to Cover Them In
The Pulaski County AR coverage map treats the county as what it is: seven cities, a town that mostly lies in another county, a handful of census-designated places and a lot of unincorporated ground, all arranged around a river and a junction of interstates. GetPhound is an online marketing company for businesses in Pulaski County, Arkansas, and this page lays out each market, what joins them and what a business should cover first. Little Rock sits at the center, but it is not the only place customers live.
5.0 Rating on Google- 398,322Residents, 2018 to 2022 survey
- 758 square milesLand area
- 525 per square milePeople per square mile
- 190,782Housing units
- 12,229Employer locations, 2022
Why one county is many markets
The County Line Means Little to a Customer Choosing a Plumber
A customer does not search for a county. A customer in Maumelle types Maumelle, a customer in Jacksonville types Jacksonville, and a customer in the Heights types the name of the neighborhood. A county is a line on a map that matters for tax bills and court filings. What matters for a business is which of these places it can reach in an afternoon, and which ones have enough customers to justify a page of their own.
Pulaski County is the most populous county in Arkansas, with 399,125 residents in the 2020 census, and Little Rock holds about half of them. The rest sit in a ring of cities and in rural ground to the south and east. The ring is closer together than its separate names suggest, yet each place has its own city government, school arrangement and habits of search. A business that covers all of them under one headline loses the customer who wants proof it serves their city.
The map below is built from the researched county brief, so each place is named only where we have a verified description. Where we have only a name, we treat it as a name.
The thirteen places
Each Market, With the Fact a Page Should Start From
The cards run from the largest market to the smallest edges. Read each one as a starting fact for a page or a campaign, not a full portrait.
Hillcrest, The Heights, Quapaw Quarter and Chenal Valley
Neighborhood names residents use to say where they are. The first three are older central neighborhoods and Chenal Valley is on the west side. All have Little Rock addresses, so each is a name page, not a city page.
Southwest Little Rock and Mabelvale
A railroad town annexed by Little Rock in the 1970s that kept its own ZIP code. It sits in the Little Rock School District and has a bus route into the city, so a page can speak to commuters.
North Little Rock
The twin city on the north bank, with 64,591 residents in 2020, its own government and a history as Argenta. Interstate 30 begins at its eastern edge, which makes it a natural second base for the whole county.
Sherwood
A north-side city of 32,731 residents with the Gravel Ridge area inside it since 2008. US 67, US 167 and AR 107 carry its commuters, and its schools belong to the county special district.
Jacksonville
A city of 29,477 residents that grew around an ordnance plant and now surrounds an air base. It left the county school district in 2016 and is a market of its own, not an extension of Little Rock.
Maumelle
A planned city of 19,251 residents across the river, built around two lakes and reached by Highway 100. A residential market with a clear identity, so it deserves its own page.
Cammack Village
A city of 778 residents entirely surrounded by Little Rock, which supplies its water, sewer, power and fire protection. Many people assume it is part of Little Rock, so a short page prevents confusion.
Pinnacle Mountain and Lake Maumelle area
A day-use state park with a Little Rock mailing address and a lake of about 9,000 acres beside it. Useful as a landmark on a route page for the west edge, not as a market to chase.
Roland
A census-designated place of 820 residents in the northwest, in the county special district. Small, but its name is searched and a line on a nearby page can cover it.
Wrightsville
A small city of 1,542 residents in the south, about 62 percent rural by the census classification, served by AR 365. The state prison unit there is its principal employer.
Hensley and Sweet Home
Small south-side places near I-530, US 65 and AR 365. Hensley had 137 residents in 2020 and Sweet Home 712. Combined, they can share one page that explains the south approach.
Scott and southeast Pulaski County
A community of 97 residents on the Lonoke County line, about 12 miles east of downtown Little Rock, in farmland. A mention on a route page is enough, since the market is thin.
Size and access
Eleven Named Places by Population and the Road That Reaches Them
| Place | Residents in the 2020 census | Main road access | School or service note |
|---|---|---|---|
| Little Rock | 202,591 | Interstates 30, 40, 430, 440 and 630 and others meet in the county | Runs its own school district |
| North Little Rock | 64,591 | I-30 begins at its eastern edge, with I-40, US 65, US 67 and US 167 | Runs its own school district |
| Sherwood | 32,731 | US 67, US 167 and AR 107 | County special school district |
| Jacksonville | 29,477 | Northeast of the river cities, near the air base | Own district since 2016 |
| Maumelle | 19,251 | Highway 100, also called Maumelle Boulevard | County special school district |
| Wrightsville | 1,542 | AR 365 | Most of the city is in the county special district |
| Roland | 820 | Northwest part of the county | County special district; zoned to Joe T. Robinson schools |
| Cammack Village | 778 | Surrounded by Little Rock streets | Little Rock supplies water, sewer, power and fire protection |
| Sweet Home | 712 | South of Little Rock, ZIP code 72164 | Census-designated place |
| Hensley | 137 | I-530, US 65 and AR 365 | Founded in 1882; small place south of the capital |
| Scott | 97 | US 165 and AR 161 | About 12 miles east of downtown Little Rock |
Residents are from the 2020 census as stated in the researched county brief. Roads are those the brief lists for each place.
Five ways to group them
Which Places Belong Together, and What Joins Them
The river pair. Little Rock and North Little Rock face each other across the Arkansas River and are joined by bridges and the Metro Streetcar. Many service businesses that serve one also serve the other, and two pages, one each, are the usual answer.
The north-side corridor. US 67 and US 167 run from North Little Rock through Sherwood toward Jacksonville and northeast Arkansas. Gravel Ridge, Sherwood and Jacksonville belong in one coverage group with a page each. Jacksonville’s school district and air base make it feel separate, so do not fold it into Sherwood.
The northwest pair. Maumelle and Roland share the northwest side of the county, and the lakes and the state park sit beyond them. This group suits one strong page for Maumelle and a short mention of Roland and the park on a route page.
The southern edge. I-530, US 65 and AR 365 link Hensley, Sweet Home and Wrightsville to the capital. These places are small but their names are searched. One page covers all three with a short section for each.
The southeast farmland. Scott and the land around it are close to the Lonoke County line and thin on population. A line on a route page is usually enough.
What pulls customers across the lines
Institutions That Move Customers From One Market Into Another
Several places in the county draw people from far beyond their own city. If your customers include patients, service members, travelers or shippers, these are the geography you need to plan around.
| Institution | Type | How it changes the map |
|---|---|---|
| University of Arkansas for Medical Sciences (UAMS) | hospital | One of the state's largest public employers, with over 10,500 employees, in Little Rock. |
| Arkansas Children's Hospital | hospital | A children's hospital in Little Rock. |
| Baptist Health Medical Center | hospital | A major hospital in Little Rock, one of several large systems in the city. |
| Central Arkansas Veterans Healthcare System | hospital | The Department of Veterans Affairs health system based in Little Rock. |
| CHI St. Vincent North Hospital | hospital | A 69-bed hospital and Level IV trauma center in Sherwood serving the north side of the county. |
| Little Rock Air Force Base | military | In Jacksonville, about 17 miles northeast of Little Rock on 6,217 acres. It is the DoD's main C-130 training base, with a resident population of over 3,300 and about 7,200 working there. |
| Robinson Maneuver Training Center | military | A Guard installation of about 32,000 acres in North Little Rock, headquarters of the Arkansas Army National Guard and Air National Guard, with a training school that instructs over 20,000 members a year. |
| Bill and Hillary Clinton National Airport | airport | A joint civil and military airport of about 2,000 acres, owned by the City of Little Rock, with 2.35 million passengers in 2024. |
| Port of Little Rock | port | A river port and industrial park of roughly 4,000 acres by the port's own report, with Foreign Trade Zone 14, river terminals and a short-line railroad. |
From the researched county brief. Institutions appear as places on the map, not as clients.
The order to cover them in
Four Moves That Take a Business From One City to the Whole County
Anchor in the place where most customers already are
For most businesses that is Little Rock or North Little Rock. Build the home page, the service pages and the Google Maps listing around that base first, so every other page has a strong parent.
Add the twin, then the nearest ring city
After the base, add the page for the other river city and the one ring city that sends you the most work. For many businesses that is Sherwood or Maumelle, depending on which side of the river they work from.
Group the small places into shared pages
Wrightsville, Hensley, Sweet Home and Scott do not each need a page. A single page with a section for each, and a route from the interstate, covers them without padding.
Review the map every quarter
Look at which pages produce inquiries and which are quiet. Add a page where inquiries are strong, and merge or retire a page where nothing arrives. See the lead generation page for how we count origins.
Using the map
The Pulaski County AR Coverage Map Starts With Your Trucks, Not Ours
The right coverage plan depends on how far your business really goes. A mobile service that drives to customers can cover the river cities and the north side in a single route, while a clinic with one building draws from wherever its patients will travel. We start from your reality, then compare it with the map, which is why coverage planning for Pulaski County AR businesses begins with a conversation and not a template.
The next step is to match each place to the right page type. A big city gets a city page and name pages. A small place gets a section. A landmark gets a route. The web design page explains how that becomes a site, and the Google Maps page explains how the listing should name the same places. The business landscape page shows how crowded each trade is across the whole county.
Coverage planning in Pulaski County, Arkansas, is included in every Organic Growth plan. It is not a separate product, and it is revisited as your business grows.
Questions about covering the county
Questions From Owners Deciding Where to Show Up
Is there a separate charge for a Pulaski County AR coverage map, and how much do the plans run?
No separate charge. Coverage planning is part of every Organic Growth plan: Silver is $1,495 a month, Gold with a managed website is $2,495 and Platinum is $3,495. RankGuarantee™ landing pages are $495 a month, and paid ads management starts at $895 with ad spend separate. No setup fee and no contract.
Where does a business start if it has one van and one phone line?
Start in the city where most of your jobs already are and the city next to it. Cover the next ring only when you can answer calls from there on the same day. A narrow area you serve well beats a broad area you serve slowly, and search engines tend to agree.
Is Cammack Village part of Little Rock for search purposes?
No, it is its own city, although Little Rock supplies its water, sewer, power and fire protection and the streets are entirely Little Rock streets. People do search it by name, so a short page that says where it is and what you do there is worth having.
Do Hensley, Sweet Home and Scott deserve pages when so few people live there?
Usually not individual pages. A single page that covers the southern edge, with a section for each place and a route from the interstate, serves all three. Create a separate page only if a place produces enough inquiries to justify its own.
A customer says they live in Alexander. Does that count as Pulaski County?
Partly. Alexander is a town that lies mostly in Saline County, with only a small part inside Pulaski County. If you serve it, say so on the page for the nearest Pulaski County city and on any page you write for Saline County.
Does Little Rock Air Force Base belong to Little Rock for coverage?
No. The base is in Jacksonville, about 17 miles northeast of Little Rock. Service members and families searching from the base are more likely to type Jacksonville, so a page that names the city and explains the distance serves them better.
Should Maumelle, Roland and the Lake Maumelle area share a page?
Maumelle should have its own page because it is a distinct city with its own searches. Roland and the lake can share a short section or a route page. This keeps each page honest and avoids pretending Roland is a market of the same size.
What if my customers come from Saline, Lonoke or Faulkner counties?
Those counties sit in the same metro area, so some customers may come from them. Say which cities you reach beyond Pulaski County and where you stop. A clear boundary saves a wasted call and helps a search engine read your service area correctly.
How often should the coverage plan be revisited?
Quarterly is a good rhythm. Look at which cities send inquiries, which pages are read and where customers are asking about places you do not yet cover. Add or merge pages according to what you find, and let the map change as your business does.
Explore more
From the Map to the Work It Tells You to Do
Start Here
- Search Engine OptimizationHow the county, city and neighborhood names become pages, and how to choose a company.
- Digital MarketingA ninety-day order of work for one-location, multi-city and institution-facing businesses across the capital county.
- Online MarketingThe presence audit behind every plan: what a stranger finds about your business, and what is missing.
- HomeWhere search work starts for the capital, its river port and the cities around them.
Get Found in Search
Paid Advertising
- Google Ads ManagementPaid search built around where the capital county really draws from: city by city, not by one big radius.
- PPC ManagementWhen paid search, paid social or a small test beats waiting on organic rankings, trade by trade.
- Meta Ads (Facebook and Instagram)Paid social built around who lives in the county and what draws them out: age, household mix and the events calendar.
Website and Content
- Lead GenerationCalls and forms from patients, state workers, travelers and families who reach the capital region from far away.
- Website DesignOne website with a page for every city, service and route a customer of the capital region might search.
- Content MarketingArticles and pages written around the names, institutions and readers of the capital region.
Get in Touch
Bring Your Service Area and We Will Mark It Up
Tell us where your trucks go, where your customers live and which cities you leave to someone else, and we will lay out the order to cover them. Call 610-825-4363 or email hello@getphound.com.